Fiat Linea Launch — Strategic Repositioning Through Experience Design
Fiat’s 2009 re-entry into India required more than a press event — it needed a statement of intent. The creative concept was co-developed with Simmetrico (Italy), setting a new experiential benchmark for global–local brand alignment.

Working across spatial planning, staging, show flow, talent integration, and styling — the experience blended Italian design discipline with Indian expressive energy. The venue at Taj Lands End was transformed into a live runway theatre, culminating in a media-rich performance evening hosted by Mandira Bedi.

Navigating cultural translation, executional pressure, and aesthetic expectations — the project became a professional milestone in applying international creative standards to the Indian event landscape.

“The Italian car manufacturer Fiat has finally launched its Linea sedan in a glittering ceremony in Mumbai.”
— Press Coverage