Christopher Ashwin Whyte builds brands that don’t play safe — they play for consequence.

With over 25 years of experience leading branding, IP development, and integrated campaigns, Christopher has shaped the voice, visual language, and audience experience for some of India’s most visible public platforms — including Procam International’s marathon properties, Aditya Birla Group, and more. His career spans corporate brand decks, large-scale experiential systems, and storytelling built to spark buy-in from audiences and stakeholders alike.

But he’s never been “just a designer.” He rejects that label.
His work begins with clarity of intent — not aesthetic polish — and ends with strategic outcomes: audience participation, business growth, and brand credibility. To Christopher, form is never separate from function. If it doesn’t appeal, it won’t perform.
He’s led teams of 20+ and built IPs from scratch. His leadership on ABG’s milestone event series earned three WOW Asia Awards — the highest industry recognition in live experience and event marketing. He’s known for decisive thinking, unvarnished feedback, and high creative standards — the kind that earn trust by demanding clarity. He believes in critique with rationale, vision without ego, and never doing something just because it looks cool.

Ask around, and you’ll hear the same thing:
He brings order to chaos, asks the questions no one thought to, and has a knack for taking brands to places they didn’t know they could go.

Currently based in Mumbai, Chris is open to full-time brand leadership roles and consulting mandates across markets. Especially with organisations ready to challenge category norms — and do something that actually matters.