Channel 2 Group holds long-standing exclusive audio rights with the ICC and has played a dominant role in cricket broadcasting worldwide. But despite its expansive influence — from World Cup commentary to major sport-tech ventures — the company’s external brand identity hadn’t kept pace.
Its digital presence, corporate deck, and leadership messaging reflected a legacy broadcaster, not the forward-facing, media-intelligence player it had become.
The brief: reposition Channel 2 Group as a modern, globally credible organisation — one that could speak confidently to investors, tech collaborators, and global rights holders alike.
Leadership adopted the new narrative in investor and partnership meetings — positioning the company with greater clarity, confidence, and credibility.
Business partners responded positively to the updated messaging, with internal sponsors confirming a visible shift in perception around professionalism and strategic alignment.
The chairman’s revised profile became a central talking point in high-trust conversations — aligning personal reputation with business ambition.
The new storytelling and deck system continue to serve as the company’s master narrative across business development, partnerships, and leadership communications.
This project marked a meaningful shift — from visual storytelling to executive communications and leadership positioning. Working alongside a senior communications strategist, the brief demanded not just design fluency, but the ability to translate complex business intent into clear, credible, and high-trust brand materials. It reinforced the power of design as a strategic communication tool at the leadership level.
