Audi India’s annual Partner Awards celebrate and motivate its top-performing dealerships — vital brand extensions that sustain Audi’s premium positioning across the country.

In 2015, the brief evolved: the event needed to move beyond performance recognition and deliver a deeper sense of brand loyalty, ambition, and emotional alignment.

With no prior agency partner onboard, the creative and strategic development was independently initiated, won, and delivered — from concept pitch to full execution. The event became a benchmark in experience design for internal brand engagement, blending Audi’s global codes with local prestige.