FIFA U-17 World Cup 2017 – Official Draw: Delivering India's Global Football Moment Context

FIFA U-17 World Cup India 2017 mascot unveiling the official draw trophy, blending global event branding and experiential strategy
CONTEXT

The FIFA U-17 World Cup Official Draw marked a historic moment — India's debut hosting of a FIFA World Cup property.

The brief demanded not just creativity but flawless brand integrity, technical precision, and safety governance — all within the spatial and infrastructural limits of the Sahara Star hotel in Mumbai.

Challenges

Severe venue constraints: Low ceilings, heavy chandeliers, restricted rigging points.

Global broadcast requirements: Perfect camera sightlines, non-reflective surfaces, flawless lighting.

Safety compliance demands: Certified fire exits, safe cabling pathways, strict material approvals.

Brand guardianship: Adapting FIFA's global brand book seamlessly across all guest touchpoints without deviation.

Strategy

Reengineered spatial layouts with the production team to mask architectural challenges using an extensive trussing and rigging plan.

Prioritized dual design lenses: a stage architecture optimized for both live immersion and global camera broadcast clarity.

Adapted environmental branding — from valet to pre-function to stage — with precision, ensuring complete brand fluency.

Enforced quality standards rigorously, pushing for last-minute reprints to uphold FIFA's brand expectations.

creative execution

The stage was built around modular geometry and strategic lighting, masking the low ceilings and highlighting key brand narratives without distraction.
FIFA U-17 World Cup 2017 draw stage with media-friendly layout and global broadcast branding consistency
FIFA U-17 World Cup 2017 official draw stage — wide-angle view showcasing immersive LED backdrop, podium branding, and camera-friendly lighting setup for a globally televised experience
Environmental graphics were executed at global visual standards, maintaining clarity, emotional resonance, and technical compliance across guest journey points.
FIFA U-17 World Cup 2017 branded media wall with red carpet, sponsor backdrop, and integrated lighting — designed for global press coverage and athlete photo ops
FIFA U-17 World Cup 2017 environmental graphics with vibrant lighting, showcasing team spirit imagery and stadium visuals — designed to elevate venue atmosphere and immersive fan experience
FIFA U-17 World Cup 2017 branded broadcast console — custom-wrapped technical zone aligning with visual identity guidelines, reinforcing brand storytelling and production professionalism

outcome

FLAWLESS GLOBAL BROADCAST

The event aired live worldwide with zero safety, branding, or technical deviations — meeting FIFA’s exacting global standards.

HOST COUNTRY CREDIBILITY

Delivered a seamless, high-touch guest experience that reinforced India’s readiness as a trusted FIFA tournament host.

MULTI-STAKEHOLDER ALIGNMENT

Aligned international football protocol with Indian executional realities — without compromising either side’s expectations.

REPUTATION IMPACT

Enhanced the reputation of both the local organising committee and India’s broader event ecosystem in the eyes of FIFA leadership.

Reflections

Personally, the project stands as a proud milestone — delivering a world-class brand experience under complex real-world constraints.

PV Sindhu announces Group M during the live Official Draw of the FIFA U-17 World Cup 2017, with real-time graphics and international broadcast coverage
Broadcast camera view of the FIFA U-17 World Cup 2017 official draw stage — capturing the full audience layout, lighting rig, and branded podium setup from a production perspective
Back
next

Mumbai, IN

All Rights Reserved © 2025