For Supercell’s first major event in India, the brief wasn’t to entertain fans — it was to honour creators.

#SuperFest brought together India’s gaming community with top international players from Clash of Clans, Clash Royale, and Brawl Stars. The experience rejected cosplay tropes and spectacle, focusing instead on intimacy, cultural fluency, and spatial authenticity.

The aesthetic drew from Supercell’s Clash universe — translated into physical builds, modular zones, and storytelling props. Nothing was decorative. Every touchpoint, from invite design to gifting kits, was aligned with Supercell’s global playbook and Indian context.

Filming needs, social flow, and informal interactions were all embedded into the layout — turning the space into a playable environment for creators, not a themed backdrop for fans.

Co-executed with Sterling AG and Wizcraft, the outcome was a high-fidelity, culturally adapted brand experience — game world translated into real-world belonging.