Reimagined participant experiences, brand storytelling, and sponsorship ecosystems for India’s most prestigious mass-participation running movements — modernizing their creative identity, expanding cultural resonance, and elevating their global stature.
Adapting FIFA’s global brand identity into a complex live environment, I helped deliver a seamless guest and broadcast experience — balancing creative precision, rigid safety compliance, and operational excellence under intense international scrutiny.
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Led the full end-to-end creative and experience strategy for Audi India’s annual Partner Awards — blending world-class hospitality, competitive storytelling, cultural immersion, and emotional brand engagement into a seamless, aspirational three-day journey.
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Identified a brand opportunity for Smirnoff to transcend category norms and embed itself into youth culture — proposing a new annual music IP blending local indie energy and international headliners. The pitch sparked global leadership buy-in, leading to Smirnoff’s deep re-entry into India’s nightlife and festival scene.
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A three-day, multi-venue experience bringing over 2000 executives across 42 countries together — blending Art Deco design, emotional storytelling, and live broadcast excellence to unveil "One ABG" and ignite a unified cultural identity.
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Repositioned Channel 2 Group — the ICC’s global audio partner — as a future-facing media-tech player through a full-spectrum brand, narrative, and content overhaul. The engagement recalibrated the company’s executive story, corporate materials, and digital presence for global business relevance.
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To introduce Pepsi MTV Indies to the world, we created a housewarming party that was exactly that: a house. Designed as a vertical section-cut, the stage featured functional rooms, performers in context, and a narrative space guests could explore. The venue became a set — and the set, a story.
Audi India’s Q5 launch redefined what a car launch could be — immersive, intelligent, and architecturally striking. Held in the unfinished lobby of One Indiabulls Centre, the experience fused progressive design with dynamic tech — including the first Indian use of AquaScript water projection. A two-part format catered to press and premium guests, with a narrative-driven arc built around time, space, and self.
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A flagship brand experience that brought together Italian agency Simmetrico and Indian creative teams for Fiat’s return to the Indian market. Staged at Taj Lands End, the event fused European precision with Indian vibrancy — from candlelit arrivals to a fashion-performance showcase featuring Vikram Phadnis and Shiamak Davar.
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An 'analog' studio set built for India’s top DJs to record live sessions for YouTube. The brief demanded brand presence, acoustics, styling, and camera logic — all within one spatial design. What emerged was a custom set pulsing with street audio nostalgia and electric identity.
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To bring India’s top mobile gaming creators together, Supercell hosted a two-day, multi-format event designed to feel like a playable world. Drawing from Clash of Clans aesthetics and global brand inspiration, the environment featured interactive zones, training pods, and creator-first setups that merged game culture with community connection.
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A stylised, camera-friendly studio environment designed to host one of India’s most outspoken pop-culture voices. Built to convey intimacy, warmth and polish across audio and video formats.
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